Change your words. Change your world.

Brand Guidelines

We trust you as ambassadors of the Exactly What to Say brand to create marketing assets and graphics that elevate our brand’s presence in every interaction.

Before you dive into crafting your own marketing materials or fetching approved assets from the Knowledge Hub, we kindly ask that you review these guidelines and share them with any team members who will create assets on your behalf. They’re not just rules; think of them as the secret ingredients that make our brand truly stand out.

Remember, a number of approved templates are available on the EWTS team Canva for you to use:

Certified Guide Logo

The Certified Guide logo is yours to use on any marketing material whilst you are a Certified Guide and providing the brand guidelines are upheld. You must use this version with ® to protect the trademark associated with it. There is a .png version for online and smaller print assets and a .eps version for print. You must be logged into your Knowledge Hub account to download.

Other Logos

As a Certified Guide you are permitted to use all associated logos in their approved format here, providing brand guidelines are upheld.

You must be logged into your Knowledge Hub account to download.

Improper Logo Usage

None of the approved logos must be altered in any way. Certified Guides may not:

Change the logo orientation or rotation

Disproportionately scale the logo

Change the logo colors

Attempt to recreate the logo

Make alterations to the logo’s text

Add special effects to the logo

Display the logo as an outline

Display other elements within the logo’s designated clear space

Crop or stretch the logo in any way

Place on any coloured background as a new image

Typography

In the creation of any EWTS specific material, the following brand typography must be used as follows and must not be altered in any templates provided through Canva.

print

Titles and Headings

Nexa Heavy

The quick brown fox jumped over the lazy dog.

print

Subtitles

Nexa Bold

The quick brown fox jumped over the lazy dog.

print

Body Text

Nexa Book

The quick brown fox jumped over the lazy dog.

web – google fonts

Safe Substitute

Raleway

The quick brown fox jumped over the lazy dog.

Brand Colors

In the creation of any EWTS specific material, the following brand colors must be used and must not be altered in any templates provided through Canva:

Hex
#EF6F0F

RGB
239, 111, 15

CMYK
0, 6, 95, 1

Hex
#000000

RGB
0, 0, 0

CMYK
74, 71, 64, 87

Hex
#657D8F

RGB
101, 125, 143

CMYK
64, 39, 25, 4

Hex
#91A7BB

RGB
145, 167, 187

CMYK
42, 23, 10, 0

Imagery & Logo Placement

When placing logos over images or backgrounds, choose a light- or solid-colored area to ensure the logo does not get lost on the background.

Select the correct version of any logos with white (e.g. EWTS main logo) to suit the background. So for black backgrounds, choose the white version. For lighter backgrounds, use the black version.

Team Social Media

Approved finished social media graphics can be found in the Knowledge Hub.

Team Canva

Certified Guides who use Canva to create graphics are invited to join the EWTS team Canva where they will find approved templates for social media, merchandise and other assets. For further information and to request to join, visit this page:

Trademark

The words Exactly What to Say and the content of the original book are protected as trademarks.

As Guides you are also responsible for protecting the integrity of the brand and we ask you to do the following:

Exactly What to Say

Exactly What To Say

Questions & Marketing Approval

We trust you as ambassadors of the brand to do the right thing and follow these guidelines. So you do not need to submit assets for approval as standard.

If you do have any queries that this set of guidelines does not answer, then please reach out to Kellie via email at kellie@exactlywhattosay.com.