The perfect
add-on to your business
Back in 2017, Phil M Jones published a book that has revolutionized the communications industry and helped everyone from parents to professors to have more influence and impact in their critical conversations.
With now over 2 million copies of the book in circulation, it being the most listened to non-fiction book on Audible and having translations spanning close to 30 different languages, there has been an influx of demand for the core lessons and principles to be taught to others in a human to human fashion.
Resisting temptation to launch an ‘online-course’ Phil has stayed true to his values that learning to become better communicators in all areas of conversation is best served when facilitated by real people and in real moments – and as such, the opportunity to become a Certified Guide was created in January 2022. There are now approaching 50 Guides across the US, Canada and UK.
Why now?
Celebrating the milestone of over 1 million books distributed, a brand new expanded hardcover edition of Exactly What to Say was released in Spring of 2022. This has evolved also into the introduction of the exclusive Exactly What to Say workbook, which is only available to Guides as facilitators and to participants of Certification programs delivered by Phil or the Certified Guides.
The Workbook is the perfect tool to support an assisted learning experience and is only available to Guides to purchase as part of their workshops and training events.
Ideal Candidates
Having access to this expertise and curriculum is the perfect add on for an existing Coach, Trainer, Consultant or Business Owner.
Successful candidates will all be personally vetted by Phil and will also need to demonstrate a deep existing understanding of the book and provide personal examples of its positive impact on their own lives.
Becoming a Certified Guide is an add on to your existing business and the program will help add additional revenue opportunities to your current organization, provide deeper knowledge around influence and persuasion and connect you to a passionate community of like-minded individuals.
To progress to becoming a Certified Guide, candidates will ideally have already completed a 2-day certification program with Phil or a Certified Guide and are regularly practising and sharing the content in their own world.
The Opportunity
Becoming an Exactly What to Say Guide is best viewed as an accelerant to your existing business and your value is best realised when you use the opportunities it creates to support your existing operation.
Becoming a Guide gives you the ability to:
- Access the full EWTS training suite and follow phased curriculum and training
- Deliver an expertly-designed and approved keynote presentation around the core lessons of the book.
- Facilitate workshops of varied lengths around your deep understanding of the work.
- Purchase bulk books and other products at wholesale prices to either re-sell or use as part of your own training and development packages.
- Receive comprehensive one-to-one support from the Head of Learning and Development to suit your stage and plan your progression.
- Access monthly calls, meet ups, niche communities and mastermind groups.
- Promote your official position to elevate your own personal brand.
- Generate income from introducing Phil M Jones or other Guides to deliver events and trainings.
- Create your own personalised custom version of the book and receive 100 copies with your name and face on it.
- Submit thought leadership articles to the blog and videos to build your authority in your own niche as a Guide.
- Be promoted as a paid professional keynote speaker as part of the EWTS Speaker Bureau (subject to meeting criteria).
How We Support
From the beginning of your journey as a Certified Guide you are fully supported to achieve the goals you set for yourself. Each individual Guide is empowered to work towards whatever success means to them via a personalized program designed to cover all aspects of not only learning the content, but growing a successful business.
Access Content
With a comprehensive library of resources and training available to all Guides, you will have access to documents, checklists, training material, resources and more that enable you to learn, deliver and grow your professional presence.
Develop Credibility
There is ample opportunity for Guides to grow their credibility as a Guide, as a professional and as a personal brand with the ability to submit articles, create video assets and create a powerful visual brand presence via the Canva Team that creates credibility.
Learn Curriculum
The Guides learning platform is designed to enable a deep understanding of the full curriculum across all of Phil’s material. Not only this, but a culture of Guides learning from their fellow Guides is celebrated and encouraged where success is shared and built upon.
Join Community
Becoming a success is not done alone. Creating community has been the superpower of the Guides programme and you will become a part of something special. From your first visit to the Hudson office to spend time with Phil to the Boardroom masterminds, and your collaborations with fellow Guides, we are with you through the whole journey.
“As someone who has a lot of public speaking opportunities, I’ve always felt confident in my ability to deliver, but insecure about the content. Being able to study and teach this program gives me extreme confidence that I can present anytime anywhere on very short notice, and absolutely knocked out of the park.”
“Being an Exactly What to Say® Guide has allowed me to reconnect with love of conversations that I enjoyed and still do enjoy with family, friends, business colleagues and my clients. Embracing the work as a Guide has transformed my relationships and I love to teach others how words can change your world. The Guide community is probably one of the strongest, involved, giving coaching groups I have ever had the honor of being part of. We share so much about the differences we are making and struggles we are having teaching/coaching, which has created tremendous growth for all of the Guides.”
The Investment
Becoming a Guide requires some focused effort and a financial investment of $25,000 USD for the initial registration, training, materials, marketing assets, development of and receipt of 100 copies of your own customized version of EWTS, and licence, with an annual recurring renewal of $7,500 USD.
"Investing in the Exactly What to Say Guide Certification is the perfect compliment to an existing coaching practice. Within the first 30 days we’ve been able to integrate the EWTS principles and practices into our existing programs, and earn ~50% of our investment back. While the learning is great, the best part is having the opportunity to connect with brilliant leaders from around the world. We’re just getting started."
"Since you are looking at this I'm guessing you are a bit like me and have a desire to continue growing personally while you help those around you. Taking the leap and going through the Exactly What to Say certification process was the best decision I have made in a long time for me and my business.
Phil allowed the learning experience to flow naturally which gave space for everyone in the room to have their own 'aha' moments and figure out how to use the magic words in authentic ways within their own personal and professional lives. Everyone in the room created what I know will be lifelong friendships and many even started sharing business opportunities with each other right then and there.
As soon as I got back home I immediately started using what I learned and I have already gotten many 'can you teach us more of that?' responses. Is it going to be another revenue source for my business, absolutely. Will I get a return on my investment, without a doubt. But for me, the best part is that I get to be part of a movement that is positively impacting the world.
Oh, and just one more thing. If you are still thinking about it after reading all of our testimonials, it means that you are experiencing analysis paralysis - stop it! Come join our Certified Guide family already!"
“Become an Exactly What To Say Certified Guide has had a profound effect on my own personal and professional life. While being able to apply the framework for myself, I have been able to create a speaking, coaching, and consulting business that continues to grow into numerous industries while creating opportunities I have only dreamt of.”
And What Else?
As a Guide you also have the ability to promote and discuss the work through interviews, integrate into your own training systems and be a fully authorized ambassador for Exactly What to Say with the freedom to be creative.
Further opportunities are available to Guides to allow them to:
- Deliver keynotes, trainings and consulting projects as an understudy to Phil M Jones, secured and managed via. his management team.
- Be promoted to the wider world via the EWTS social channels and other marketing assets.
- Gain personal counsel from Phil M Jones throughout the partnership.
- Contribute to a thriving 31 day challenge and the tools to share with your audience.
- Receive quarterly packages of fresh and approved social media images.
- Have access to comprehensive Facilitator Guides and video resources to help you deliver EWTS material to your best ability and in your own way.
- Be part of a movement that is so much bigger than the book.
Ready for the next step?
Everything you need to know about whether becoming an EWTS Certified Guide is right for you was captured in a recent webinar presented by Phil. Simply enter your name and email address to register your interest and access the recording. If you then decide that becoming a Guide is the perfect next step for you, you will be invited to submit a full inquiry.
“Becoming a Certified Guide in Exactly What to Say has changed my thought process and communication completely. As a mom, wife and business owner, I am empowered with a set of tools that strengthens every conversation with a potentially better outcome, does it get any better than that? From running meetings to speaking on stage, this content gives you a powerful foundation to stand on.”
"Becoming an Exactly What to Say Certified Guide has dramatically accelerated my business growth and business acumen. Having Phil as a mentor and was a fast forwarded version of Wharton business school. Since partnering with the brand/Phil, the cash flow of my business has tripled and I have built out income for the next six months plus. In addition to my business growing, I now have gotten over my fear of public speaking, and I am now compensated to speak. Who would’ve thought that I would be joining the national speakers association in New York City?
"Doing the “work before the work” applies to your conversational framework, your relationships, and your business. I am realizing how much power there is in preparation to deliver at a high-level when executing a goal. In addition, the community of guides is the peer group that I’ve been searching for for a long time. Everyone is helpful, transparent, and they want to see you succeed.
"With everything in life, you get what you put in. This isn’t simply a “designation”, it is a body of work that we have been trusted to deliver at the highest level. The best part - is that it is still evolving, and we get to be a part of it! I am very grateful to be part of this community. I’ve always said ‘ you just need one person to believe in you’ and you can take off like a rocket! Thank you for everything Phil!"
"As an established coach, speaker, and author, becoming an EWTS Certified Guide has been transformational. I gained access to incredibly powerful content that clients immediately act on. More importantly, I've joined a community of experts committed to improving the world one conversation at a time.
"Coaching, speaking, and writing, while rewarding, can be isolating. The EWTS Certified Guides community removes that isolation. I'm surrounded by professionals around the world with experience in vastly different industries than mine. We are challenging, encouraging, and supporting each other as we grow our individual businesses and the EWTS brand.
"And being an EWTS Certified Guide has been good for business. My net profit has more than doubled since becoming an EWTS Certified Guide."
“Becoming a proud Certified Guide provides unique skills which have deepened my relationship with my spouse and my teenagers. As a Real Estate Team Leader and Professional Speaker, being a Certified Guide is uncovering previously untapped opportunities. The value being delivered within the Guide community is eye-opening and impactful.”