Change your words. Change your world.

REFRAME 2024: Influential Conversations for Accountants

REFRAME 2024 is all about reshaping the accounting profession through the power of language and innovative strategies.

Influential Conversations for Accountants: This conference centers on the transformative power of language in reshaping professional identities, corporate cultures, and business models within the accounting sector. Key topics include the strategic rebranding of firms and individuals through careful word choice, preparing for challenging conversations with various stakeholders and enhancing service value via unique offerings and persuasive language.

A significant highlight will be the application of the “Exactly What to Say” methodology, with insights from certified guide Carlos M. Garcia, emphasizing effective conversational techniques. Join Phil M. Jones as our headline Keynote Speaker, along with other EWTS certified guides as our table leaders for a dynamic and impactful event!

Complementing this, Hector Garcia, CPA will share his personal transformation journey, reflecting on the impact of AI and other external factors on the profession, providing inspiration and forward-looking perspectives for accounting professionals.

Join us for:

  • Insights on strategic re-branding & enhancing service value

  • Exactly What to Say methodology for effective conversations

  • Personal transformation stories from industry experts

  • Networking opportunities with like-minded professionals

  • Access to exclusive resources and tools for professional development

  • …and much MORE!

REFRAME isn’t just a conference; it’s a MOVEMENT!

Who is this for?

  • Accounting Professionals (CPAs, Enrolled Agents, Bookkeepers, QuickBooks ProAdvisors, Small Business Accounting Advisors, etc)
  • Looking to significantly improve their firm communication strategy to have more influential conversations with their clients
  • Looking to develop their team through richer and more meaningful conversations
  • Looking to improve personal communications skills to bring less anxiety to and from work in their personal lives


Carlos Garcia


October 24th-October 26th



The Diplomat in Hollywood, FL