Never walk into an important conversation unprepared again.
Ask Pierre is the AI conversation partner built specifically for real estate professionals — trained on thousands of hours of Exactly What to Say methodology.
7 days free · then $95/month · cancel anytime
5,000+ real estate conversations prepared with Pierre
The Problem
You already know what you're supposed to do.
Prospect consistently. Build relationships. Stay in front of your database. And yet — the moment a seller challenges your price, a buyer goes quiet, or you need to ask for commitment without pressure — most agents improvise. They practise on their prospects instead of preparing.
That’s not a knowledge problem.
It’s an execution problem.
And the gap between knowing and doing is where most real estate income gets lost. Not because agents are lazy — because they’ve never had a place to prepare properly. Until now.
When to use Pierre
Open Pierre when the stakes are high
SCENARIO 1
Presenting a price that will be challenged
Walk in prepared for the emotional reaction, not just the logical argument. Pierre helps you lead the seller through their uncertainty rather than react to it.
SCENARIO 2
Competing for a listing against another agent
The outcome isn’t decided by who has more experience — it’s decided by who communicates more confidence. Prepare that distinction before you walk in the door.
SCENARIO 3
Following up on a lead that's gone quiet
There’s a version of follow-up that sounds desperate and a version that sounds professional. Pierre helps you write the one that gets a response.
SCENARIO 4
A buyer who's hesitating at the moment of commitment
Hesitation isn’t objection. But handling it wrong turns it into one. Prepare the language that acknowledges the uncertainty and moves the conversation forward.
SCENARIO 5
Protecting your value without creating pressure
When a client pushes back on your fee, most agents either cave or create conflict. Pierre helps you hold your position in a way that strengthens the relationship.
SCENARIO 6
Any conversation where the outcome matters
Pierre becomes part of your workflow — not a tool you use occasionally, but the place you go every time a conversation could decide your income.
Meet Pierre
Your AI conversation partner.
Built for real estate.
Pierre is trained on thousands of hours of Exactly What to Say methodology, coaching calls, frameworks, and real-world real estate scenarios. He isn’t a generic AI tool. He knows your industry, your conversations, and what’s actually at stake in the moments that matter.
- Bring Pierre the conversation you're preparing for and leave knowing exactly what to say
- Get language that sounds like you — not scripted, not robotic, but composed and confident
- Understand not just what to say but why it works and when to use it
- Build habitual preparation so the best version of you shows up every time
In real estate, many are taught that success is a game of volume — more calls, more leads, more activity. Yet experience tells us your income is rarely decided by how many people you speak to. It is decided in the few minutes when a real decision is being made.
Improvisation is the enemy of the professional. I am not here to give you more work to do. I am here to ensure the work you are already doing produces the results you deserve.
Preparation, after all, is the highest form of professional courtesy — both to your clients and to your own future.
My pen is ready. Shall we begin?
Trusted by real estate professionals
What agents say about working with Pierre
Prospect consistently. Build relationships. Stay in front of your database. And yet — the moment a seller challenges your price, a buyer goes quiet, or you need to ask for commitment without pressure — most agents improvise. They practise on their prospects instead of preparing.
“Pierre is exceptional and has knocked it out of the park. Two people have now converted back with replies, budget, preapproval, desires, and their entire life story — literally bananas. My feedback is resoundingly positive.”
Real Estate Agent
Exactly Academy Member
“Worth the price of admission. Solid gold. I walked into a listing appointment last week more prepared than I’ve ever been — and I’ve been doing this for 11 years.”
Senior Listing Agent
Exactly Academy Member
“He is a fantastic thought partner — completely on point. I used Pierre to prepare for a difficult price reduction conversation and the seller actually thanked me for how I handled it.”
Real Estate Professional
Exactly Academy Member
What you get
Start with Pierre
Unlock everything else.
Your 7-Day Free Trial
Ask Pierre
Your AI conversation partner. Available whenever you need to prepare — day or night, between appointments, before the call that matters.
- Full access to Ask Pierre for 7 days
- Trained on Exactly What to Say methodology
- Built specifically for real estate conversations
- Unlimited conversation preparation during your trial
When You Become a Member
After your trial, your membership unlocks the full Academy — everything you need to sharpen your conversational thinking over time.
- Ask Pierre — unlimited access
- Practice Partner — AI conversational roleplay tool
- Planners, prompts, and tactical resources
- Video vault — keynotes and training sessions
- Live working sessions with fellow professionals
- Quarterly boardroom session with Phil M Jones
- Community of professionals committed to the craft
This level of preparation
used to cost thousands.
A single lost listing or failed negotiation costs more than a year of Academy membership. Pierre gives you a place to prepare every conversation that matters — for less than most agents spend on coffee each month.
Free Trial
Try for Free
for 7 days · then $95/month
Your trial includes:
- Full Ask Pierre access — prepare as many conversations as you need
- Built on Exactly What to Say methodology and real estate scenarios
- You'll know within 48 hours whether Pierre is right for you
After your trial – $95/month includes:
- Everything in your trial, unlimited
- Full Exactly Academy — Practice Partner, planners, vault, community
- Live working sessions and quarterly boardroom with Phil M Jones
- Cancel anytime — no long-term commitment
Card required to reserve your spot
Cancel before day 7 to pay nothing
JUMP RIGHT IN
Join Exactly Academy now
Pay monthly or save with annual pricing
Get immediate access to everything:
- Ask Pierre — unlimited access
- Practice Partner — AI conversational roleplay tool
- Planners, prompts, and tactical resources
- Video vault — keynotes and training sessions
- Live working sessions with fellow professionals
- Quarterly boardroom session with Phil M Jones
- Community of professionals committed to the craft
Monthly
$95 per month
Yearly
$995 per year (save $145)
Team or office pricing available – contact us for details.
Don't join if you won't use it
If you’re the type who signs up for tools and never opens them — this isn’t for you. Pierre works when you work with him.
Agents who open Pierre before important conversations get results. Agents who don’t, don’t.
But if you’re ready to stop improvising and start preparing — this is the most valuable thing you can add to your practice right now.
7 days free · $95/month after · cancel anytime
Frequently Asked Questions
Yes — we ask for your card upfront to reserve your place. You won’t be charged until day 7. If Pierre isn’t right for you, cancel before then and you won’t pay a thing.
Your trial automatically converts to a full Exactly Academy membership at $95/month. You’ll receive a reminder on day 1 and day 5 so there are no surprises. Cancel anytime before day 7 and you won’t be charged.
During your trial you have full access to Ask Pierre. When you become a paying member, the rest of Exactly Academy unlocks — Practice Partner (and other AI tools), planners, prompts, roleplay card resources, video vault, live working sessions, Phil’s quarterly boardroom, and the member community.
ChatGPT is a general purpose AI. Pierre is trained specifically on thousands of hours of Exactly What to Say methodology, coaching calls, and real-world real estate scenarios. He understands the industry, the conversations, and what’s actually at stake in the moments that matter. You wouldn’t ask a generalist for specialist advice.
Pierre is an AI — but he’s built on the methodology and expertise of Phil M Jones, one of the world’s leading authorities on conversational influence. Think of him as Phil’s methodology, available to you at any time.
Any conversation where the outcome matters — listing appointments, price challenges, buyer hesitation, difficult follow-ups, asking for commitment, protecting your fee. If it could influence your income, Pierre can help you prepare it.
No. Exactly Academy is a conversation operating system, not a course. You don’t log in to watch content. You log in because you have a conversation today and you want to enter it better prepared than your competition.
A half-day strategic session on Zoom with Phil M Jones, held four times a year. A small group of serious operators thinking strategically about the conversations shaping their business. Not a webinar — a room for professionals who want to go deeper.
Yes. No long-term contracts, no cancellation fees. Simply cancel your renewal within your Exactly Academy account.
Yes — $995/year, saving you around $145 compared to monthly. Available at sign-up and available to upgrade at any time during your membership.
Yes. If you run a team or manage an office, we have a market centre model designed specifically for you. Contact us to find out more.
Phil M Jones is the author of Exactly What to Say — one of the most widely read books on conversational influence in the world, with over 3 million copies sold worldwide. Pierre is built on his methodology. When you prepare with Pierre, you’re preparing with the best thinking in the industry behind you.