The Real Estate Conversation Toolkit
Everything you need to prepare for the conversations that decide your income.
Annual membership. One price. Full access from day one.
5,000+ real estate conversations prepared with Pierre
What Exactly Academy Is
Exactly Academy is where real estate professionals go to prepare for the conversations that decide their income.
At the centre is Ask Pierre, built on Phil M Jones’s methodology and thousands of real-world scenarios, ready whenever a listing appointment, price challenge, or hard follow-up is coming up. Around him sits the daily habit that keeps agents sharp: the planner to structure the week, the tools to build the language into muscle memory, and Practice Partner to test it before it counts. The video vault goes deeper on specific areas when agents need it, and every quarter, a small room of serious operators sits down with Phil himself.
This isn’t a library to browse.
It’s the place professionals go before every conversation that matters, for as long as those conversations keep happening.
Everything Included
Your plan gives you access to everything in the Academy now and everything added over time.
Here is what is already waiting for you inside:
Ask Pierre
Practice Partner
Roleplay the conversation before you have it. Work through the price objection, the listing pitch, or the difficult follow-up until the words feel like yours, not a script. By the time the real conversation happens, you’ve already had it once and know how you want it to land.
Video Vault
Keynotes and training sessions from Phil M Jones, organized by the conversations you’re most likely to face. Watch once, or come back before a specific type of conversation comes up. Instead of hunting for the right training video, you go straight to the one built for the situation you’re actually in.
WTF (Where's the Focus) Day Planner
Live Working Sessions
Regular sessions with other real estate professionals, working through real conversations together. Bring your own scenario, or learn from someone else’s. You leave with language you’ve already tested out loud, not just notes you took.
Quarterly Boardroom with Phil M Jones
A live session with Phil himself, four times a year, exclusively for Academy members. This is where members go to work on their practice at a deeper level, sharpening real competence, not just asking questions.
Planners, Prompts & Tactical Resources
The practical materials behind every conversation: planning templates, quick-reference prompt printables on words and principles, and other tactical resources built for the moment you’re actually preparing for.. Less time figuring out how to prepare, more time actually doing it.
Community
A group of professionals who take their conversations as seriously as you do. Somewhere to ask, compare notes, and check your thinking before the big conversation, not just talk about it after it’s gone wrong.
Real Estate Conversation Report
Original research into real estate conversation trends, published quarterly and used to benchmark what’s actually working across the industry. A way to see how your own conversations compare, not just take our word for it.
Why Preparation Wins
You already know what you’re supposed to do. Prospect consistently. Stay in front of your database. Build the relationship. Then a seller challenges your price, a buyer goes quiet, or you need to ask for commitment without applying pressure, and most agents improvise. They practice on their prospects instead of preparing.
The worst time to think about the thing you’re going to say is in the moment you are saying it.
That’s the gap Academy closes. Preparation, not more activity, is what separates the agents who lead the conversation from the ones who react to it.
This is what changes once you have everything you need at your fingertips, ready for the moments that actually matter.
- Walk into every high-stakes conversation prepared, never improvising your way through a price challenge or a listing appointment again
- Build unshakeable confidence, one conversation at a time, as the daily habit turns preparation into a reflex, not a scramble
- Never get caught without the right words, whatever the scenario, you've already rehearsed how to handle it
- Exclusive video training you won't find anywhere else, growing constantly and shaped by what's actually happening in the industry, so you're always working on the skills that make the biggest difference
- Stop feeling alone in your business, connect with real estate and mortgage professionals equally committed to leveling up their practice
A note from Pierre...
In real estate, many are taught that success is a game of volume: more calls, more leads, more activity. Yet experience tells us your income is rarely decided by how many people you speak to. It is decided in the few minutes when a real decision is being made.
Improvisation is the enemy of the professional. I am not here to give you more work to do. I am here to ensure the work you are already doing produces the results you deserve.
Preparation, after all, is the highest form of professional courtesy, both to your clients and to your own future.
My pen is ready. Shall we begin?
Trusted by real estate professionals
What agents say about Exactly Academy
Prospect consistently. Build relationships. Stay in front of your database. And yet, the moment a seller challenges your price, a buyer goes quiet, or you need to ask for commitment without pressure, most agents improvise. They practise on their prospects instead of preparing.
“Pierre helped me with a framework for a handwritten note and a phone conversation with a luxury client who purchased an $8,200,000 beachfront condominium two years ago using EWTS principles.”
Mark Benson
Exactly Academy
Member
“Thanks to Pierre I have a slightly different story. I was dreading handling a conversation wrong today where I needed to part ways with a client, and thanks to Pierre I was able to effectively handle it.”
Kristal Saladin
Exactly Academy
Member
“I revamped the text I send with my weekly listings email to see if I could increase conversion. Two people have now converted back with replies, with budget, with pre-approval, with desires, with their entire life story. I think Pierre is exceptional, and I don’t think I could find a bad thing to tell you about it.”
Erica Reddy
Exactly Academy
Member
Your Investment
From the day you join Exactly Academy,
here's everything you get:
A single lost listing or failed negotiation costs more than a year of Academy membership.
JUMP RIGHT IN
Join Exactly Academy now
Get immediate access to everything:
-
Ask Pierre, unlimited access - $480 value
Unlimited conversation preparation, any time you need it, before the call that matters. -
Quarterly Boardroom with Phil M Jones - $2,000 value
Four live online sessions a year with direct access to Phil M Jones himself. -
Monthly Academy Live Working Sessions - $500 value
Monthly live sessions with the Academy team, working through real conversations and putting the methodology into practice. -
Practice Partner - $240 value
Roleplay every conversation you're preparing for, before you have it for real. -
Video Vault - $1,200 value
Over 20 keynotes, webinars, and trainings, including recorded sessions with Phil M Jones, ready to watch whenever you need to sharpen a specific skill. -
Planners, Prompts & Tactical Resources - $180 value
Templates and frameworks for the conversation you're preparing for right now. -
Community - $180 value
Ongoing access to a group of professionals who take their conversations as seriously as you do. -
Real Estate Conversation Report - $150 value
Quarterly access to original research on real estate conversation trends, so you can see how your own conversations compare to the industry.
Total value: $4,930
Your investment today:
$995 per year
Team or office pricing available – contact us for details.
Frequently Asked Questions
A membership built around the Exactly What to Say methodology, giving you the tools, training, and practice to prepare for every conversation that matters in your real estate business.