Marc Pitman

Simple Swaps: Afford or Choose?

EWTS Certified Guide Marc Pitman has got a perfect swap for those of you with employees – particularly ones who are coming up with ways to spend the budget of your business.

Instead of saying: ‘I can’t afford that right now’, try: ‘We’re not choosing to spend our money that way right now’. This creates a better revenue-generating mindset, meaning that your employees will seek better opportunities for you from a growth point of view.

Watch Marc’s full video on ‘afford’ vs ‘choose’.

Marc Pitman

Marc Pitman is a coach, speaker, and co-founder of EWTS Coaching. He’s known for making tough conversations feel doable—helping leaders find the words, the structure, and the confidence to move forward with clarity. With more than 25 years of leadership experience in business and nonprofit settings, Marc prepares leaders for hard conversations—with their teams and with themselves—that improve results and strengthen culture. He’s the author of Ask Without Fear!® and The Surprising Gift of Doubt. As an EWTS Certified Guide, he helps leaders communicate well and create workplaces where people thrive.