How interested are you in taking your conversations to the next level?

In business, that means more sales, conversions, and referrals. In life, it means stronger relationships, deeper connections, and more effective leadership.

The good news: there’s a proven resource—Exactly What to Say.

The even better news: I’ll be leading a two-day Certification in Salt Lake City this September.

 

Why does this matter? 

Most people read the book or hear Phil Jones speak and walk away inspired. But inspiration alone doesn’t change results. 

 

What does?

✅ Understanding the psychology behind the words

✅ Knowing when and how to use them

✅ Practicing in the scenarios that matter most

 

Over two immersive days, here’s what you’ll learn and the result you can expect.

What You’ll Learn

• The 22 Magic Word Sequences from Exactly What to Say: when and how to use them for maximum influence.
• The Four Cornerstones of Conversational Excellence to prepare, connect, and perform in high-stakes moments.
• How to identify and master your critical conversations — the small moments with the biggest impact.

The Results You Can Expect

• Walk into any conversation confident, clear, and in control.
• Build deeper trust and stronger relationships with clients, colleagues, and partners.
• Improve not just your work conversations, but your personal and leadership conversations too.
• Have a personal playbook you can apply in sales, leadership, and everyday life.

Not just what they are—but why they work, when to use them, and how to apply them in the conversations that shape your business and your life.

If you’re ready to communicate at a higher level, stand out in any market, and put skills to work immediately, this is the room to be in.