Transform Your Conversations
Transform Your Life
Be One of the First to Experience
Words shape the way people see you, the opportunities you attract, and the results you achieve. That’s why mastering the right words at the right time can change everything.
EWTS Coaching is designed to help you elevate your influence, refine your communication, and unlock new possibilities in your personal and professional life.
For the first time ever, we are opening the doors to an exclusive one-to-one coaching experience, and we’re inviting just 12 committed individuals to join this early access phase.
This is your opportunity to work closely with an EWTS Coach and gain the skills, strategies, and confidence to navigate critical conversations with ease.
Marc A. Pitman &
Emily J. Pitman
Early Access Offer
Regular investment: $5,000 for three months of coaching
Early access price: $4,000 – a $1,000 saving
This exclusive pricing is only available for the first 12 individuals who join during early access.
What You’ll Get:
- Custom matching with an experienced coach certified by EWTS Coaching
- Private One-to-One Coaching: Twice-monthly sessions tailored specifically to you with an EWTS Coach.
- Flexible scheduling to accommodate your availability.
- Focused, personalized coaching: No generic workbooks or one-size-fits-all training programs.
- Real-World Application: Guidance on integrating Exactly What to Say principles into your daily interactions for immediate impact.
Who Is This For?
This coaching is for you if:
- You want to feel more confident and in control in high-stakes conversations.
- You’re ready to refine your ability to influence, persuade, and connect.
- You’re committed to taking action and applying what you learn.
- You recognize the power of words and want to master the exact ones that make the biggest difference.
This is not for those who are looking for a quick fix or passive learning. This is a hands-on, one-to-one coaching experience designed for action-takers.
Learn More About the
EWTS Coaching Approach
Limited to 12 Individuals
To ensure a high-impact experience, we are opening just 12 spots for early access. If you want to be one of the first individuals to experience EWTS Coaching, complete the form below to apply.
Spots will be filled on a first-come, first-served basis. If you’re ready to take control of your conversations and step into greater influence, we’d love to hear from you.
Easy 3-step process
1
Watch the video above to see who will get the most out of EWTS Coaching.
2
If that sounds like you, fill in the simple application below.
3
Have a 20-30 minute call with our principals to see if EWTS Coaching will help you reach your goals.
Meet the Team
Emily J. Pitman
Emily Pitman is co-founder of EWTS Coaching and COO of Concord Leadership Group. A Certified Professional Co-Active Coach (CPCC) and Associate Certified Coach (ACC), she specializes in helping overwhelmed leaders reconnect with their authentic selves.
Drawing on 30 years of leadership experience, Emily combines strategic thinking, clear communication, and an intuitive approach to empower clients through self-discovery and transition. This “outgoing introvert” uses compassion, humor, and her knitting needles to spark meaningful growth in every coaching relationship.
Marc A. Pitman
Marc Pitman is co-founder of EWTS Coaching and founder/CEO of Concord Leadership Group. An EWTS Certified Guide and a Certified FranklinCovey Coach with a master’s in organizational leadership, he has presented to thousands of participants across four continents.
From his experience coaching hundreds of executives, Marc developed the ICF-accredited Quadrant 3 Leadership Coach certification which has 44 graduates who have trained over 25,000 leaders globally. His insights have been featured in major media outlets and publications including Success magazine and The Atlantic. Marc’s latest leadership book is “The Surprising Gift of Doubt.” When not working, he enjoys belting ’80s tunes, much to his three children’s dismay.
Your Next Step
This isn’t about information, it’s about transformation. If you’re ready to be one of the first to experience EWTS Coaching, apply now.
Apply Now
Frequently Asked Questions
Many self-proclaimed coaching programs actually deliver pre-packaged workbooks or generic training materials. EWTS Coaching takes a fundamentally different approach. We provide strategically trained, professional coaches who customize the experience entirely around your unique needs and goals. Unlike programs that add to your workload with standardized assignments or force you into one-size-fits-all frameworks, EWTS Coaching helps you focus on what truly matters to you. In an industry where anyone can call themselves a coach, we distinguish ourselves by going beyond surface-level techniques to deliver personalized, results-oriented coaching that respects your time and priorities.
Coach certification programs vary dramatically in depth and credibility. For EWTS Coaching, we require our coaches to master both EWTS frameworks and achieve advanced ICF credentials through:
- Event-Based Certificate Programs: The entry point for many coaches, involving sitting through conferences or video training around specific frameworks. While informative, these basic certifications lack the hands-on practice and feedback essential for developing true coaching expertise.
- ICF Accredited Certificate Programs: A significant step up in rigor, requiring documented practice sessions and alignment with ICF core competencies. These programs develop fundamental coaching skills through structured feedback and ethical training.
- Advanced Programs Leading to ICF Credentials: The gold standard in coaching certification, requiring years of education and hundreds of verified coaching hours. Credentials like Associate Certified Coach (ACC) or Professional Certified Coach (PCC) represent exceptional mastery that less than 5% of those calling themselves “coaches” actually achieve.
When you choose an ICF-certified coach, you gain a partner whose expertise is verified by the industry’s most respected authority. Unlike non-certified coaches, ICF professionals have demonstrated mastery through hundreds of documented coaching hours, rigorous examination, and commitment to ethical standards. This certification ensures you’re investing in a relationship built on proven competence rather than simply taking someone’s word about their abilities. The result? A more efficient coaching experience that leads to clearer insights, actionable strategies, and measurable progress toward your goals.
ICF-certified coaches transform your coaching journey in several important ways:
- Evidence-based approaches: They employ proven methodologies centered on powerful questioning, deep listening, and structured progress frameworks.
- Focused environment: Their rigorous education creates a space where your unique needs and goals remain the absolute priority, not pushing you through some generic program.
- Faster breakthroughs: Advanced preparation allows them to quickly identify your patterns and navigate complex challenges with precision, helping you achieve results in less time.
- Avoiding pitfalls: Their training helps sidestep common mistakes that untrained coaches often miss, ensuring your time is well-invested.
- Sustainable outcomes: The result is deeper insights and more lasting results than possible with non-certified coaches—a difference you’ll notice from your very first session.
- The EWTS Coaching difference: At EWTS Coaching, we combine ICF certification with the trusted proprietary Exactly What to Say® frameworks to deliver an even more targeted and effective experience tailored to your specific goals.
ICF-certified coaches dramatically increase your likelihood of achieving meaningful, lasting results. Their advanced training in goal-setting, accountability frameworks, and behavior change techniques helps you overcome obstacles that might otherwise derail your progress. Research consistently shows that structured coaching from certified professionals leads to higher goal attainment rates, greater satisfaction, and more sustainable outcomes in both personal and professional domains. EWTS Coaching takes this effectiveness even further by pairing ICF-certified coaches with Exactly What to Say® specialize approach in conversational excellence.
ICF-certified coaches create exceptional coaching relationships built on trust and ethical practice. Their commitment to confidentiality, professional boundaries, and ongoing development ensures you receive support that is both effective and appropriate. This foundation of professional integrity allows you to explore challenges openly and work toward your goals in a secure, judgment-free environment.
ICF credentials represent the universal gold standard in professional coaching across 140+ countries. This global recognition directly benefits you by ensuring consistent quality regardless of location or industry. Whether you’re facing leadership challenges, career transitions, or personal development goals, an ICF-certified coach brings internationally validated approaches that have proven effective across diverse contexts and cultures. This worldwide credibility also means your investment in coaching is recognized and respected by organizations and individuals who understand the value of professional development. EWTS Coaching maintains these high standards across all our coaching relationships, ensuring consistent quality whether you’re engaging with us for your own individual coaching or having your entire team be coached by us.
While it’s true that too many cooks can sometimes spoil the soup, elite performers across many fields often benefit from specialized coaching. Just as professional athletes typically work with multiple coaches focused on different aspects of their performance—a pitching coach, strength coach, and mental performance coach in baseball, for example—you may find value in supplementing your existing coaching relationship with EWTS Coaching’s specialized focus on conversation mastery.
EWTS Coaching is highly targeted toward specific reasons, events, or transitions where precise language and communication are critical to your success. Many clients find that our approach complements their existing coaching relationships by addressing the specific “exactly what to say” moments that can define success in high-stakes situations.
If you’re considering adding EWTS Coaching to your development plan, we recommend being transparent with your current coach about your goals. Many coaches welcome additional specialized support that helps their clients excel in specific areas. We’re also happy to discuss how our coaching can be structured to align with and enhance your current coaching relationship rather than creating confusion or conflicting guidance.