Have you been thinking about exactly what a group certification is and what it could do for your organization?
At our certification events, you can expect inspirational training, thought-provoking discussions, and priceless advice from industry experts.
But what really counts is what the participants think. What do they take away from the day? What improvements can be made? What changes will they be implementing?
We’ve followed up with a group certification event from February this year to get their feedback.
Caul Group Certification
The Caul Group is a prospecting-based, marketing-enhanced mega team based in Raleigh, NC. Founded by Tina Caul, they specialize in luxury when it comes to real estate.
Tina first came across Exactly What to Say from listening to a podcast interview with Phil. With her interest successfully piqued, she went on to purchase his book and began implementing his advice for her growing business.
In the real estate world, communication is king, and how you communicate with clients is often the key to success.
Tina believes that there is always something new to learn regarding communication. Just as the market evolves, so too does your approach to those critical conversations. She wanted to extend this ethos out to other realtors so that they could get the best out of every single conversation.
The Event
Tina strongly believes that education is the secret to becoming a masterful communicator, and after discovering Exactly What to Say, she knew that a group certification was precisely what her organization needed. With this in mind, she invited Phil to host a certification event from her office in Raleigh for over 100 people.
For two days, they had Phil in person teaching and interacting with them. He discussed all of the ways that they could improve their conversation techniques, plan for the future, and make every single conversation count.
What The People Thought
Whenever an Exactly What to Say Certified Guide finishes an event, they leave with a feeling of deep satisfaction. All of our guides get their kicks from helping others achieve their full potential. Phil is no exception, and that is often the driving force behind his events.
What we love to do beyond the event is hear what attendees think, and how they will take what they’ve learned and apply it to their organization. Below are just some of the testimonials:
“Last week, our team got to experience a life-changing 2 days.
Phil M. Jones taught us how to change our worlds with Exactly What to Say and he also hit me hard on the first day (...)
Last week, Phil spent some time talking about fear of failure and it hit me hard. I felt like I had just found everything I was missing. I had overcome fear before, I didn’t know I’d experience it again. He lit my fire, inspired me to look my fear in the eye again, and get moving. My dad would have never wanted me to lose what I love by sitting around and moping. He would tell me the same thing, get up and deal with your fear and “go get ‘em, kid”, or his recent favorite before passing “Go sell, babe”.
So, thank you to Phil, for helping me light my fire again, find my drive, look my fear in the eye, and not be afraid to fail.”
“These two immersive days with Phil M. Jones were LIFE-CHANGING.
It’s going to change the way I have everyday conversations. Ask more curious questions, wait for the response, LISTEN, acknowledge - BECAUSE as Phil said - The worst time to think about what you are saying is when you are saying it!
Funny enough 9 pm on Thursday and I’m watching Buying Beverly Hills. One of the new agents was interviewing to list his aunt's home and they were interviewing multiple agents. He called her and she said she still needed a day to think about it and I went right to my book (on my nightstand already) to see what I would ask them to get help with their decision.
Out of curiosity what questions do you have that I may not have answered so you are best able to make a decision?
Help me understand what part of the listing items you are still deciding on?
So excited to be able to have more meaningful conversations and better serve our clients!!
Thank you Tina for bringing this incredible opportunity to our team and always looking for ways to help us grow!”
“Another great day of learning “exactly what to say” with Phil M. Jones Thank you for such an amazing presentation. I need a little Phil Jones in my back pocket. Truly mind-blowing what you learn! I also met the Queen of real estate Tina Caul. Thank you for opening up your office to us - such a beautiful space! It was a pleasure meeting you!”
Lessons Learned
A certification event like this teaches you that if you put the hard work in, you’ll be sure to reap the benefits.
The experience of the certification process is a positive way to implement changes for an entire company. It demonstrates the importance of paying attention to what you’re actually saying.
The words you choose and the conversations you have day to day will directly contribute to your success or failure.
If you want to grow professionally and help your team to improve their conversational skills, then certifying your team in Exactly What to Say can help you achieve this goal.
