Professionals Practice:
Amateurs Practice on Their Prospects
Prepare for every client conversation with the training tool trusted by thousands of agents and teams worldwide.
The Words You Use Decide What Happens Next
In real estate, your income is tied to conversations. One wrong word and you risk:
- Losing a listing to another agent.
- Watching a motivated buyer slip away.
- Discounting your commission just to keep the client.
- Walking out of an appointment knowing you could have done better.
These are high-stakes moments – and they happen every day.
If you hesitate, you lose ground. But if you’re prepared with the right words and confident in your delivery, you keep control, build trust, and move the conversation forward.
Exactly What to Roleplay is the fastest way to practice those critical moments — so when they happen in real life, you already know what to say.
Born From the #1 Book Agents Already Love
Agents who read and loved Exactly What to Say kept asking for more. They wanted a way to create habits and practice regularly so the skills would stick. Not just ideas they understood, but words they could confidently use in real conversations.
That’s why we created Exactly What to Roleplay – a hands-on tool that turns learning into practice. Now, thousands of agents and teams worldwide use it every week to sharpen their conversations and cement their skills.
"Roleplay is where theory becomes confidence."
Practice the Toughest Conversations Before They Happen
Every real estate agent knows the toughest part of the job is handling objections.
That’s why the cards focus on the most common ones you face:
- “We want to wait until the market changes.”
- “We already know another agent.”
- “We don’t want to sign a long-term agreement.”
With Exactly What to Roleplay, you’ll practice turning those moments into opportunities. Instead of being caught off guard, you’ll know exactly what to say — and how to say it — when it matters most.
How It Works
The deck is designed for multiple play formats, including:
Solo practice
Back-and-forth roleplay
Team speed rounds
Full client simulations
Draw an objection, a phrase, and a scenario — then roleplay your way through it.
Why It Works
Builds confidence under pressure
Trains real-world objection handling
Sharpens conversation skills in minutes a day
Works for individual agents or entire teams
TESTIMONIAL
Designed for Agents, Teams, and Trainers
Agents
Who want to secure more
listings and clients
Team Leaders & Brokers
Who want sharper,
more confident teams
Trainers & Coaches
Who need a ready-to-use
practice system
Trusted by Thousands of Agents Worldwide
Used by agents, trainers, and brokerages around the world to sharpen the conversations that matter.
Over
TESTIMONIAL
What’s Inside
the Box
Every deck gives you a complete practice system built around the conversations that matter most in real estate.
Objection Cards
The real pushbacks agents face daily
32 Magic Words Cards
Proven Exactly What to Say® phrases to guide your responses
Scenario Cards
Real-world situations that test and strengthen your skills
Quick Start Guide
So you can open the box and begin practicing right away
Trusted by thousands of agents and teams, these cards are simple, versatile, and designed for endless roleplay combinations.
How People Use Them
Exactly What to Roleplay fits naturally into the rhythms of real estate:
- Team huddles & trainings – keep meetings engaging and skill-focused
- Preparation for critical conversations & appointments – rehearse the moments that matter most
- Onboarding new agents – help them hit the ground running with proven language patterns
Whether you’re practicing alone or with your whole team, the cards make it simple to build confidence, improve communication, and stay ready for every client conversation.
Sharpen Your Skills With a Community Behind You
When you order, you’ll also get access to the private Exactly What to Roleplay Facebook group.
It’s where agents:
- Ask questions
- Share new ways to play
- Join practice sessions led by experienced facilitators
With the cards and the community, you’ll never be short of ideas or support.
Order Now and Be Ready for Your Next Conversation
Ships in 7-10 days. Ready to use in your next client conversation or team meeting.
