With a combined 50+ years of experience in real estate, mortgage financing, and sales training, Mark Hairston and Shara Parker have built their careers on helping professionals succeed. Now, they’ve expanded their expertise to focus on what truly drives success—effective communication.
As Certified Guides in “Exactly What to Say” (EWTS), Mark and Shara specialize in training realtors and mortgage professionals to master the words and strategies that build trust, increase conversions, and create lasting client relationships. Their approach is built on real-world experience and a deep understanding of the challenges professionals face in today’s competitive market.
Mark Hairston is an independent mortgage broker in Austin, Texas, with decades of experience in mortgage financing. He has built a reputation as a trusted expert in the industry, helping clients and real estate professionals navigate the mortgage process with clarity and confidence. Among the 1st Mortgage Professionals to have a Continuing Education providership in Texas, Mark has a passion for creating content, educating and training.
Shara Parker brings 40 years of sales, training, and leadership experience across multiple industries, excelling not just in residential real estate but also in business to business sales, recruiting, and coaching. Her ability to train and mentor sales professionals has made her a sought-after speaker and educator.
They are Certified Trainers in “The One Thing” by Gary Keller & Jay Papasan, and Mark holds certification in “The Speed of Trust” by Stephen M.R. Covey. Their training focuses on establishing a lasting career through relationship, enhancing communication, building confidence, and improving sales performance—all essential skills for thriving in any market.
Whether you’re a realtor or mortgage professional, Mark and Shara can help you:
EWTS is a game changer. It's helping us in our business, so we want to become Guides! We want to share that with other people and help them.
