Exactly What to Say Certified Guides help master communication. A Certified Team can ensure that the entire business performs to its best, using all the knowledge and tools to reach professional excellence.
The Andersen Group, realty experts working in the Boston area, is the latest business to join the EWTS Certified community. As the latest EWTS Certified team, Phil M. Jones has recrently completed a 2-day masterclass event with them.
We took the opportunity to catch up with some of the attendees, Chelsea Gelinas, Christie Fusco, and Director of Operations, Prescott Busk.
We asked them about the event and discussed their key takeaways from the masterclass and what it means to become part of a Certified team.
What Can You Expect From A Masterclass With Phil?
All three found the entire masterclass an incredible experience. Phil empowered them to take all the opportunities available to them.
Throughout the two days, the team was encouraged to use the practical conversation tools on offer and think of them as building blocks for their future critical conversations.
Prescott described the masterclass as the most subversive training event he’s ever been a part of. Referring to the applications as unlimited, he was inspired to see the whole team absorbing the information and felt confident that they’ll all be using it as leverage within professional encounters in the future.
Chelsea wishes she had had this information for past interactions, remarking on the shoulda, woulda, coulda moments in the past. With hindsight, you realize that you could have handled things differently.
The masterclass teaches you to learn from those occasions and ensure you don’t make the same mistakes. These new communication tools will ensure that, as a team, you nurture people in the right way so that they can help them in the best way.
You can help people from 60 yards away; these tips ensure you’re always doing this for your clients.
An Exactly What to Say Certified Team focuses on building relationships with clients and bridging the gap between where people are and where they need to be.
What Are The Big Takeaways From The Masterclass?
Chelsea will make sure she uses email to target the right people who need her services. She wants to focus more intently on how they can help clients as a whole team.
Being more intentional with her questioning will allow her to become more specific with her clients’ needs.
Christie is going to be more mindful of the fact that people won’t do things for your reasons, they do it for their reasons. She wants to use the techniques to go deeper and find out what a client’s motivation is and, crucially, their reasons for talking to her.
Prescott will make sure he’s more present and in the moment. To achieve this, he knows he has to nail the prep in advance, or as Phil calls it, doing the work before the work.
Doing this work prevents distractions – distractions like thinking about the thing that you’re going to say, right before you say it.
Taking the time to prepare shows your value, that you understand and that your services are what they need to solve their real estate problems.
Changing Perspectives
The whole ethos behind Exactly What to Say is just that. Knowing exactly what to say, and when to say it.
A Certified Team, trained by Phil or Certified Guides, gets a whole new approach to communications. The way they engage with their fellow team members and their clients improves for everyone involved.
A masterclass with Phil provides a new perspective and new vocabulary to use daily. The end goal is to engage with someone meaningfully and have intentional conversations.
Christie found coming from a communications background, she felt like she knew a lot about this subject matter. However, someone like Phil has completely changed that perspective for the better.
She feels empowered with a whole new toolbox at her disposal. A toolbox that she can access and use on a practical level every day in her career as she continues to grow and learn.
Prescott knows that after their certification, everything they’re learning will be applied directly to the company’s future operations. Everything from the marketing they produce to the closing process. Building relationships by knowing exactly what to say and when to say it is critical to the ongoing success of the team and the satisfaction of the clients.
If you want to learn more about Exactly What to Say Certification, get in touch and start that critical conversation today.
