Claire Dowdall
Director of Brand
Location
🇬🇧 Shropshire, England
What is your role in EWTS?
As Director of Brand at Exactly What to Say, I ensure that everything we create—our messaging, experiences, and community—aligns with the power of words to influence, inspire, and build movements.
I lead brand strategy, content, and community engagement, ensuring that our Certified Guides, partners, and audience experience the magic of Exactly What to Say at every touchpoint.Â
Whether shaping how we show up in the world or supporting our growing network of guides, my role is about making Exactly What to Say more than a brand—it’s about making it a movement.
What do you like most about your role?
What I love most about my role is seeing the impact of Exactly What to Say in action—helping people unlock influence, build confidence, and create real change through the power of words. I get to shape a brand that isn’t just known, but felt, lived, and shared as a movement.
What are your favorite magic words and why?
I love “How open-minded are you?” because, let’s be real—who’s going to say “not very”? It’s a brilliant little nudge that shifts people from resistance to curiosity without them even realizing. Whether in branding, leadership, or everyday conversations, it makes space for new ideas without confrontation—because influence isn’t about pushing, it’s about opening doors.
What is an interesting fact about you that people may not know?
I’m a competitive powerlifter – having finally found “my sport” in my 40s. I competed at national level in my first year and am now obsessed!
What is your favorite famous quote that you live by?
“You can fail at what you don’t want, so you might as well take a chance on doing what you love.” — Jim Carrey