Exactly the Right Books for Luxury Agents Who Want to
Prove It
A Personal Message from Phil M Jones
When you work in luxury real estate, you already know – it’s not just about saying the right things.
It’s about proving every day that you’re the trusted choice.
That’s why I’ve teamed up with my good friend, Melanie Deziel, to bring you something special.
Together, we’ve created the perfect pairing for agents who want to raise the bar in how they communicate and how they demonstrate their value.
You’ll get the Premium Workbook Edition of Exactly What to Say: For Real Estate — designed to help you master the words that move people, and Melanie’s brilliant book Prove It, which shows you how to back those words up with undeniable proof.
Both books are personalized and signed, and available exclusively as a bundle for $50.
If you’re part of the KW Luxury community, this is your chance to equip yourself with two essential tools that belong in every high-performing agent’s toolkit.
Because in luxury real estate, influence starts with the right words – and trust is built when you can prove them.
Exactly What to Say®: New Premium Workbook Edition
Phil M Jones
Amazon.com
Celebrating the success of the original version over the last five years and to meet demand for a durable, desktop edition.
Start changing your WORDS so that you can change your WORLD!
In this new, expanded desktop edition of international speaker Phil M Jones’s runaway bestseller, Exactly What to Say®, you’ll learn exactly what to say, when to say it, and how to make it count. Better still, you’ll make the book your own, with a framework to craft tailor-made examples that work for your own unique circumstances.
You’ll discover the twenty-two simple and indispensable phrases that can be easily woven into your everyday exchanges, along with three brand new sequences of Magic Words—plus, you’ll find even more examples of how to use them in both sales and non-sales environments.
Prove It: Exactly How Modern Marketers Earn Trust
Melanie Deziel & Phil M Jones
Amazon.com
You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and that means you better deliver the proof.
In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they’ll walk you step-by-step through the process of identifying and categorizing your business promises—even the ones you don’t realize you’re making—gathering the right evidence, and backing up each style of claim.
You’ll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show—not tell!—the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you’ll discover the right format and platform to deliver each type of evidence to make sure your “jury of consumers” connects with your case.
It’s time to stand out from all the brands that shout “trust us, we’re great!” at a skeptical audience. Your customers are waiting for you to prove it. So pick up this book and find out how.